I’m so glad you’re here.
I’m Samantha!
…but my friends call me Sam, my kids call me Mama, and my husband calls me Babe.
I’m a wife, blended mom of five, entrepreneur, creative spirit, and the founder of UNPHASED, my 1:1 coaching program for women ready to build their life and business in sync with their natural rhythm—not in resistance to it.
“There is a time for everything, and a season for every activity under the heavens.”
From Hustle Culture to Hormone-Led Living
For most of my adult life, I’ve been a go-to person —admin assistant, crafty friend, VA, office manager, systems girl, household CEO, faith chaser, and woman trying to do it all. For the last few years, I poured myself into supporting other entrepreneurs through my VA business, Simply Scaling. I loved the work—but even more, I loved the women I served.
Their ambition was contagious. Their drive was magnetic and obvious.
So were their struggles.
Behind the checklists and productivity tools, I always saw a pattern—one I knew all too well in myself:
Bursts of energy… followed by burnout
Excitement… followed by exhaustion
Determination… followed by complete shutdown
Rest… followed by guilt
And we called that success???
I stumbled across cycle syncing at a time when I was questioning how much longer I could keep pushing.
It wasn’t just a wellness tip—it was a lightbulb moment.
The idea that I didn’t need to be the same every day?
That my fluctuating energy had a purpose?
That I could work with my body instead of constantly trying to override it?
It cracked something open in me.
I started syncing my business, my movement, my meals, my mindset—even my marriage—to the phases of my cycle. And slowly, beautifully, my life began to shift.
I got more done in less time. I felt more present with my kids. I stopped spiraling every month and started feeling steady—even when life wasn’t.
This isn’t about productivity for the sake of achievement.
It’s about living, working, and showing up in a way that’s sustainable, intentional, and real.
I believe:
✨You don’t need more hustle—you need rhythm.
✨You don’t need to be more disciplined—you need to stop resisting your design.
✨You’re not lazy or inconsistent—you’re cyclical. And that’s powerful.
Now I Help Women Like You!
Now I Help Women Like You!
Through UNPHASED I walk alongside ambitious, overwhelmed women who are tired of forcing consistency and craving something deeper. Together, we sync your systems, mindset, business strategy, and daily routines to your biology—so you can stop running on empty and start building a life that feels as good as it looks.
You don’t need to figure this out alone.
I’m here with personalized guidance, consistent accountability, real-life empathy, and encouragement to guide you through it.
When I’m not coaching powerhouse women like you, you’ll find me barefoot in the garden, baking something sourdough, wrangling a very full family schedule, or dreaming up the next DIY project. I’m passionate about sunshine, slow mornings, and creating a life that flows with purpose and peace.
A Few Things That Make Me…Me!
I could watch The Office on repeat… and do.
Once described as “good lazy”—and I took that as a compliment.
Chocolate > Gummy candy. Always.
On repeat in my home: Forrest Frank
My happy place? Camping near water.
I breathe sunshine in the summer + hibernate in the winter.