I’m so glad you’re here.
I’m Samantha!
…but my friends call me Sam, my kids call me Mama, and my husband calls me Babe.
I’m a wife, blended mom of five, entrepreneur, creative spirit, and the founder of UNPHASED, my 1:1 coaching container for women ready to build their life + business in alignment with their natural rhythm—not in resistance to it.
“There is a time for everything, and a season for every activity under the heavens.”
From Hustle Culture to Hormone-Led Living
For most of my adult life, I’ve been a go-to person —admin assistant, crafty friend, VA, office manager, systems girl, household CEO, faith chaser, and woman trying to do it all. For the last few years, I poured myself into supporting other entrepreneurs through my VA business, Simply Scaling. I loved the work—but even more, I loved the women I served.
Their ambition was contagious. Their drive was magnetic and obvious.
So were their struggles.
Behind the checklists and productivity tools, I always saw a pattern—one I knew all too well in myself:
Bursts of energy… followed by burnout
Excitement… followed by exhaustion
Determination… followed by complete shutdown
Rest… followed by guilt
And we called that success???
I stumbled across cycle syncing at a time when I was questioning how much longer I could keep pushing.
It wasn’t just a wellness tip—it was a lightbulb moment.
The idea that I didn’t need to be the same every day?
That my fluctuating energy had a purpose?
That I could work with my body instead of constantly trying to override it?
It cracked something open in me.
I started syncing my business, my movement, my meals, my mindset—even my marriage—to the phases of my cycle. And slowly, beautifully, my life began to shift.
I got more done in less time. I felt more present with my kids. I stopped spiraling every month and started feeling steady—even when life wasn’t.
This isn’t about productivity for the sake of achievement.
It’s about living, working, and showing up in a way that’s sustainable, intentional, and real.
I believe:
✨You don’t need more hustle—you need rhythm.
✨You don’t need to be more disciplined—you need to stop resisting your design.
✨You’re not lazy or inconsistent—you’re cyclical. And that’s powerful.
You were made for this, truly.
You were made for this, truly.
Through UNPHASED I walk alongside ambitious, overwhelmed women who are tired of forcing consistency + craving something deeper. Together, we align your systems, mindset, business strategy, + daily routines to your biology—so you can stop running on empty + start building a life that feels as good as it looks.
You don’t need to figure this out alone.
I’m here with personalized guidance, consistent accountability, real-life empathy, and encouragement to guide you through it.
When I’m not coaching powerhouse women like you, you’ll find me barefoot in the garden, baking something sourdough, wrangling a very full family schedule, or dreaming up the next DIY project. I’m passionate about sunshine, slow mornings, and creating a life that flows with purpose and peace.
A Few Things That Make Me…Me!
I could watch The Office on repeat… and do.
Once described as “good lazy”—and I took that as a compliment.
Chocolate > Gummy candy. Always.
On repeat in my home: Forrest Frank
My happy place? Camping near water.
I breathe sunshine in the summer + hibernate in the winter.